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Top tips from our Best Practice Showcase 2012

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A round up of top tips on creating an award winning paper which were shared at last night’s Awards for Excellence Best Practice Showcase. Hugh Burkitt, CEO of The Marketing Society, featured with his ‘7 Steps to winning heaven’.

1/ Three rules for great marketing – listen, act, communicate (Alistair Macrow, Vice President Marketing & Food, McDonald’s).

2/ If you’re afraid to fail, you’ll keep failing forever (Fiona Marshall, Head of Marketing for Womenswear, ASOS).

3/ Get key insights and communicate the results (Chris Macleod, Marketing Director, TFL).

4/ Serve your customer’s not your ego (Fiona Marshall).

5/ Always test your product (Fiona Marshall).

Members of The Marketing Society have access to last year’s winning case studies in the Library of our online Clubhouse

Entries for the 2013 Awards for Excellence are now open.  To enter choose the category you would like to enter.


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